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Tuesday, December 18, 2012

Hometown Lenders Helps you Grow Your Branch and Skyrocket Your Income!

How We Got Started:
We started out over 12 years ago as just a small group of friends who wanted to originate loans together and have fun doing it. It didn't take long before we grew to be the largest lender in our state and then to be one of the largest lenders in the South-East. As we grew, we invested in our company and in technology, and we also got very good at supporting all of our branches that were spread out all over the South. When we made the decision to become a retail branching operation, it was a logical growth progression as well as a natural extension of our abilities and expertise. During our growth, we never lost sight of the fact that we've always been a family oriented business and that our people are what's most important to us.

How we have been able to thrive in a time when most competitors have closed up shop:
We took a different approach, and it paid off. I personally travelled to meet everyone we hired (or didn't hire) in person to see if they were going to be a good fit with us, and to get a gut feeling regarding the quality of their loan production and personal character. Our position was that we would much rather have a branch doing less volume but one that fit well within our culture so that we didn't lose sleep at night over their loans rather than to have big shops who might originate questionable loans. The outcome for us was that we were able to grow at a consistent, measured pace with both big and small branches and achieve a level of success that was based on a solid foundation of top quality branches and producers. From there we were able to invest and support our branches and then let them do what they do best - close loans.

Our secret to success!
We strongly believe that it's not enough to recruit good branches and then just hope they work out. We firmly believe that recruiting AND retaining is our top mission, but we also genuinely enjoy developing and growing great branches. We have been able to be a catalyst for some significant growth for our branches, and we have uncovered some amazing talent. We really enjoy the process and I think that is the real difference.

Our Mission
One thing we feel very strongly about is our company-sponsored mission to help selected villages in Guatemala. Mission Firefly ( is a 501C that we created to fulfill what we believe is our greater calling in life. We enjoy giving back, and our people enjoy the opportunity to be a part of a great mission.

Check us out at or give us a call at (888) 606-8066 and let us show you how we can help you take your branch to the next level!

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