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Monday, December 18, 2006

Mortgage Vanity Numbers

Announcement from our RideMortgage sponsor, Primary Wave Media!

Quick, tell me the number for your local florist. Can you tell me the number? I'll bet $50.00 bucks you can't. What if you wanted to order flowers and you didn't have a phone book or a computer? You would call 1-800-FLOWERS, right?

And that is what I want to discuss with you today. You see, as RideMortgages we are all trying to get customers to pick up the phone and call us for their borrowing needs.

The problem with running an ad, doing direct mail, and even word of mouth is that if customers don't remember our phone number, we're sunk. So, how do we get around this little problem? Two words: Vanity numbers!

Imagine if your number was 1-866-HOMELOAN or 1-877-GET-A-LOAN or 1-866-GREAT-RATE? Think of all the places you could put that number. In big letters on your next direct mail piece; on your business cards; in your next radio ad or as the focus on your billboard. Think of how much easier it will be for your past clients to refer you business using your new vanity number. Everywhere you go and everyone you speak with will always remember your number.

Vanity numbers are an excellent way for consumers to recall your company. The danger with a lot of advertising is that your ad will sometimes drive customers to competitors. It's true. A potential customer sees your ad for loans, is interested, throws away the ad, and forgets your number. Now they open the phone book, see your competitor's ad and they call them. Believe me it happens everyday.

That will not be a problem if you have a number they never forget.

If you make money from incoming calls and if you spend any money to generate those calls ... you must use a great vanity number.

The question is how can you get a number like 1-866-HOMELOAN? That's why you come here and read this power-packed, information loaded blog developed to help mortgage professionals like you close more loans and make more money through effective marketing and business advice.

Think about that, you could own a number like 1-866-HOMELOAN exclusively in your market. Think about your competition when you start to plaster 1-866-HOMELOAN or 1-877-GET-A-LOAN all over your town.

It will drive them crazy!

No longer will you have to worry about anyone remembering your number. Everyone knows the number 1-800-FLOWERS. Everyone will know your number.

These numbers are already working for hundreds of other brokers throughout the United States.


Here's a message from Primary Wave Media:

Primary Wave Media has been helping RideMortgages grow their business and client base for over 5 years. We own and license hundreds of great vanity toll free numbers to businesses for use in their local and national marketing including First Residential Mortgage(tm), AT&T(tm), Time Warner Cable(tm) and Exclusive Resorts(tm). If you currently spend any money marketing your business, you must use a great vanity number. Vanity numbers have shown time and time again to not only increase response rates from all types of marketing, but to increase referral business as well.

Let's face it, consumers are bombarded everyday with advertising messages. We see them on TV, on billboards, in newspapers and magazine and hear them on the radio. It is impossible for us to remember the ads or companies. Now you can give your clients and potential clients an easy way to remember to reach you. More calls equals more business. Opportunities and phone numbers like these doesn't come around very often. License a number before your competition does. Increase your numbers with one of ours!!!


* Vanity Numbers have a track record of increasing advertising response by 30%+
* Vanity Numbers yield 14 times more phone calls in radio advertising
* A Bellcore study shows that Vanity Number ads outperform local number ads 6-1
* As an added bonus: all licensees will be provided with 200 mortgage postcards to mail out. We pay for the postcards ... you pay the postage.

Click here to visit Primary Wave

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